Sunday, 16 January 2011

production intentions by Olivia

Production intentions
Target audience
Our target audience is going to be aged from 15-25, aimed at a primary audience of women because we want to show women as dominant, as women in the gangster genre are stereotypically seen as weak in gangster genres, also that they are funny, as women are seen as boring and too stern in comedies. With this we hope to break stereotypes. Our secondary audience is males, as we want to show them using an alternative ideology and make them seen as the weaker sex and to change gender stereotypes and women are not very important, as females are often stereotyped at in crime genres. Our males will show vulnerability, as they will be seen in a different light, so that women aren’t always being dumbed down by males and shown as weak, when they can be too. It will be aimed at an audience C2DE audience because it will appeal to mainly students who are in the E category; also as it will be filmed lower class city area as British gangster films are normally filmed on the streets. They will be able to identify with the characters because they will be of similar age and they can relate to it as students like to shop everywhere and be very girly. Therefore the audience will be able to identify with the characters. In this production there will be a variety of ethnicities, therefore it can appeal to many people and engage them.
Setting
Our settings are going to be in three main places, of which is a popular shopping centre;
·         Westfield’s London, which was the largest shopping centre in the UK. This will be recognisable to the audience as it is well-known, especially among teenagers, as they like to shop, and our production will show this.
·         Within the school corridors as they are teenagers still in school, therefore they will be identifying with it.
·         Piccadilly Circus, for showing the leader in a very dominant way, as this place is very recognisable.
·         Our last setting it going to be Northolt hills, this will be used to show our personality and activities at night, because the hills are seen as quite “groupy” with groups of friends always around there. This is also a very recognisable place to which the audience can relate to as most people have been there. Also the three big hills are familiar with teenagers because they can be seen from a distance and are noticeable.
·         We will be using streets as well to get across that it is a low budget film but also it is a convention of the gangster genre.
Generally our production trailer will be filmed in night and day, as it shows the gang in the day and how they are at night, like a transformation. In the day is when they are girly and do mainly day to day girly things, but the night/ evening shows their gangster side.
We will have both light and dark lighting for both times of the day, but also on the characters too. Certain characters such as the blonde member, the joker and humiliated person will be shown mainly in light lighting, other from the night but they will still be shown in a lighter lighting to show that they are not as dark and secretive as the other members. The don, the leader and the back stabber member will be shown in dark lighting because they are dark, secretive members. The don will be shown particularly in the darkest lighting because they will have to preserve their identity because of their status and reputation. The leader will be shown in dark lighting as she has to deal with all of the “missions” and “illegal” activities, therefore this will show her protecting her identity. The backstabbing member is the most secretive as she is the one who goes behind everyone’s back, therefore this will highlight her “evil”, shady side of her personality. The rival gang will be shown in both lighting because we want to show them as a gang but also as very vulnerable.






All of the characters will be dressed in normal day to day clothes.
·         #1 member will be dressed normally in jeans and a jumper, but they are quite tomboyish
·         #2 members will be dressed in formal, smart clothes, wearing glasses because she is potentially the smartest out of all the members
·         #3 members will be very dressed up, with make up because they think a lot of themselves.
·         #4 members will be dressed in slightly heeled boots, skinny jeans, and leather jacket
·         The leader will also be dressed smartly but fashionably, with quite a unique sense of style
·         The don will also be dressed smartly, but mainly in black to show her evil, and for the audience to fear her.

Characters
We have a gang with 5 members included, there is a leader, who is quite bossy and the other 4 members have very different personalities. 
Serious self-centred and sarcastic and bossy
     - #1 member: flippant, joker, oblivious, not enthusiastic, bitchy
     - #2 member: serious, always humiliated, not listened to, ambitions
     -#3 member: “dumb blonde”, accidental, clumsy, thoughtless, loves the colour pink, trips a lot
     -#4 member: backstabber, “looks” innocent, attitude problem, sarcastic, there is history between the leader and them self.
      There is also a rival gang of males< who are extremely weak and vulnerable. A Don who is in charge of everything. These characters link to our genre because it is the total opposite to the typical crime/gangster/comedy genre.
      
        Basic plot
        A highly reputational gang get the chance to finally prove themselves to the Don. they begin their mission of doubling their money on a game of spin the bottle but there is some who wants to ruin it all for them, hoping to ruin Cherry Bang. This links to our genre because crime films have money as a motive.
       Our equilibrium: will be that the gang is happy and content with each other, although they upset each other everything is normal.
       Disequilibrium: the gang are given a mission to test themselves where they have to double their money, but a member in their gang ruins it and “plays” them.
        New equilibrium: the gang find out who it is, with the help of a unexpected gang member, the “dim” blonde, who turns out to be very clever.

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